If you’re not considering how your business impacts the disability community, you’re leaving money on the table. This isn’t just about doing the “right thing” – it’s a call to action for any savvy entrepreneur looking to grow. The disability community represents more than 10% of the U.S. population (and fact-checkers, take note!). Prioritizing inclusion doesn’t just tick a moral box – it sets your business up for significant growth. Say How Consulting can help you harness the power of inclusion to boost your business by 10% (or more).
The Stats Don’t Lie
Accenture’s research makes one thing clear: companies leading in disability inclusion outperform their competitors. These businesses see 1.6 times more revenue, 2.6 times more net income, and twice the economic profit compared to their peers who aren’t prioritizing inclusion. It’s a revenue strategy. The potential goes beyond numbers. The disability community’s combined spending power globally is $13 trillion, with $500 billion in disposable income in the U.S. alone. When you include their family, friends, and caregivers (who may make purchasing decisions on their behalf) that number grows exponentially. If your business isn’t addressing this audience, you’re missing out. Accessible products, inclusive marketing, and better customer experiences are nice to have and they’re opportunities to grow your market share.
How Say How Consulting Can Help Your Business Thrive
- Professional Development for Teams: Equip your staff with the knowledge and skills to engage effectively with people with disabilities. Say How Consulting offers tailored training to build awareness and address accessibility challenges, including: workshops on communicating with and supporting consumers with disabilities and multi-modal communication strategies to better serve diverse audiences.
- Accessibility Problem-solving: Assess and improve your business’s accessibility to better serve customers and employees by connecting you to resources to ensure your online presence complies with WCAG standards and is usable by everyone. We will also identify resources and connect you to experts to address barriers in your business premises to welcome all customers.
- Inclusive Marketing Strategies: Expand your audience with inclusive marketing approaches that resonate with the disability community and their networks. Review your current branding and language to reflect diversity, navigate how to represent mixed-ability consumers in your campaigns, and support creation of marketing materials that promote inclusivity and “all are welcome” messaging.
- Customized Consultation Services: Whether you’re rethinking your customer experience, hiring practices, or business strategy, Say How Consulting offers tailored solutions to meet your needs like adapting products and services to appeal to a broader audience, including individuals with disabilities. We can also help you develop policies and procedures that embed inclusion into your business’s foundation.
- Leadership Coaching: Inclusion starts at the top. Say How Consulting can work with your leadership team to build inclusive leadership skills that inspire cultural change and develop strategies for meeting compliance requirements while going beyond basic accessibility standards.
- Ongoing Support and Evaluation: Inclusion is an ongoing process, not a one-and-done project. Say How Consulting offers retainer services for continued guidance as your business evolves tools to measure progress and return on investment on inclusion initiatives.
It’s Not Just About Being “Nice”
Including the disability community isn’t just the right thing to do – it’s the smart thing to do. You’ll unlock a customer base that’s ready to spend, attract and retain top talent, and build a business that thrives on diversity. Whether it’s through professional development, accessibility audits, or inclusive marketing, Say How Consulting can guide you toward measurable business growth. The disability community is here, and they’re ready to engage. Are you?
Go to sayhowconsulting.com/schedule and let’s chat about your business’s goals!
